Advantages of digital marketing for your business

What can online advertising do for me?

1. Online advertising is fast, flexible, and trackable.

With online advertising, you can take advantage of the wonderful perks that come with digital media, like instant access, freely updating and editing your ads, and results tracking .

Planning an event to promote your new service? Rather than placing an ad with the local paper 6 weeks in advance and wondering who’ll see it, then waiting weeks or months to ACTUALLY know how well it was received, you can create and launch an online campaign promoting your service or event in as little as an hour (I’d say 5 minutes, but you want it to be a good campaign, don’t you?).

What’s more is you can instantly track which ads are working, how many people are seeing them, where they’re seeing them, who’s clicking on them and when. With that kind of information at your fingertips, you can optimize your ads instantly if they’re not performing as well as you’d like instead of waiting until end of month sales reports tell you if your newspaper ad was working or not.

Increase brand awareness, credibility & trust.

Running online ads gets your brand name in front of your online prospects wherever they are on the web. Just like branding through radio or TV, your online ads will keep your business in front of potential buyers. Once your prospects become familiar with who you are, they begin to recognize your brand and will be more likely to come to you when they have a need you can fill for them.

Not only that, online ads reinforce the idea that you’re a legit business, so running ads can actually increase credibility for your business as well.

Meet your prospects where they are.

Again, times have changed. It seems like everyone’s online, and when consumers are making buying decisions, they tend to do some heavy online research before pulling the trigger. Or maybe they’ve already done the research and they’re ready to take the plunge. Wherever they are, go to them, nurture them, pamper them with the information they crave by creating ads to reach prospects in each stage of the buying process.

"Today, Facebook is the largest media channel in the history of the world. It is bigger than any television network ever was"

Lower your marketing costs.

Meet celebs is certified for digital marketing

You have a ridiculous amount of control over your advertising costs when running ads online. First off, online ad campaigns are usually far less expensive than running radio, TV and print ads. Secondly, you pick exactly what you want to spend and when you want to spend it. Don’t like the original budget you set for your campaign? Change it in less than a minute. Third, you decide and maintain full control of when your ads run and for how long. Your ads aren’t performing? Pause the campaign to decrease spending

Start planning today.

There’s no doubt that online advertising is a cost-effective, efficient and convenient method for promoting your business in that it helps increase brand recognition, gain prospects’ trust, and target exactly who you want to work with.

Convinced? Get started on a marketing plan to advertise your business online.